People are only now beginning to understand what Durex stands for, and it’s not what you may think.
Few people understand what the c****m brand actually stands for, despite the fact that it has dominated the global market for what seems like eternity.
In reality, it has been in business for about 110 years. It began as the London Rubber Company in 1915, bought the Durex trademark in 1929, and looked for new opportunities as a c****m brand in the 1950s.
Its extensive history page claims that Durex shared numerous firsts that transformed the industry.
It created the first “anatomically shaped” rubber, was the first to design and employ electronic testing on its goods, and was the first c****m brand to expand internationally and run advertisements in the majority of nations in the 1970s.
By the late 1990s, Durex had a worldwide “quality seal” as standard and a variety of flavored, multicolored, and latex-free variants. In the 2000s, ribbed and dotted c*****s and lub******s were introduced.
However, a lot of people are unaware that its name is actually an abbreviation, meaning it’s not ‘During ***’ as many have been lead to believe.
Rather, the BBC claims that the name actually alludes to the company’s core values of excellence, dependability, and durability.
Dozens of people worldwide have expressed shock at the revelation, acknowledging that they were unaware of or had never given much thought to the strange name.
“I thought it is durable,” one said, while others said they thought it was a reference to an ex-partner.
Another stated she discovered the interesting truth when researching brand names and how they provide them with market capital.
“Corona when dark once Covid hit while other brand names have become a verb like ‘Googling it’. Even Durex actually stands for durability, reliability and excellence,” she wrote.
Another joked, “Who knew that #DUREX name was derived from Durability, Reliability and Excellence? Call me a Durex-beast in b** then! hahaha.”
The ‘intellectual prowess’ of a Polish student of rubber technology named Lucian Landau is credited by British Heritage with founding the company, however Durex didn’t start producing its own brand until 1932.
Durex also states on its website, “We’ve been making c*****s with the finest raw materials since 1929, so we know a thing or two about performance. And we don’t just mean in the b*****m (or wherever you’re doing it).”
“Our c*****s are electronically tested for holes, dermatologically tested for comfort, and they perform better than standard in global quality tests, so everyone everywhere is free to enjoy *** that feels good with anyone, anywhere.”
“We partner with people who know all about ***. They’re health professionals, scientists and academics, and they’re on a mission to help us make *** feel good.”
That concludes your next entertaining fact icebreaker.
